Often, I hear spa lovers indulge in the most heard and popular spa treatments like Swedish massage or salt scrub for every spa visit. Although a good spa is known to offer an impressive range of services, business analytics will show only 4-5 spa services accounting for the least of total spa sales out of at least 22 services offered at that spa. contributes to 70-75%.
The reason for this treatment of star performers is not purely based on merit but on lack of awareness among the guests and the absence of adequate information on the part of the service provider.
Unfortunately, such a trend has several ramifications. Some of them are-
- The technique becomes more important than the perception of the body thus the therapeutic effects and health goals of spa treatments become of microscopic value.
- Stagnation in the experience from the customer’s perspective due to repeated expertise for the low commitment required to manifest desired health goals.
- Surfacing a decline in the importance of treatment techniques, product know-how training, and slow industry growth and innovation as your focus as a business owner reduces profits for you. So, why should a business owner invest resources in something new if the demand is only for Swedish or XYZ treatment.
- A lack of integration of health and wellness into spa therapies, as the flexibility to customize treatments to individual needs begins to disappear.
- Loss of interest in spa service providers due to lack of innovation which starts to destroy the quality of service.
- The whole spa industry lacks due diligence that could otherwise be a truly reliable partner in people’s health goals.
- Although the challenges are not limited to the above, challenges faced by any industry can push owners and custodians to the brink of stagnation.
- It is debatable whether supply should exist before demand or vice versa, but one thing is certain: in everyone’s interest, a meeting point needs to be struck to harmonize supply and demand.
So As a customer and spa enthusiast, what should I know to get the most out of my spa choice, what time spent, and money invested, and which choice can improve my health?
Here are 6 tips to help you choose your most appropriate spa treatment.
- Understand your body’s needs : Very important, listen to your body. Is your body begging for some stretches to loosen up some of those tight muscles, or is your skin begging for some deep hydration, or is that stress the chemical lactic acid your body produces? Want to throw out or do you need to pamper me? Time with a comfortable touch? Choose accordingly based on your body’s needs. Very important!
- Share your concerns and expectations from your spa session and then choose wisely : Don’t bother with a spa attendant trying to sell you the most popular spa treatment they have. Rather, you seek advice first, share your pain points and expectations, and then seek advice to meet your needs.
- Be curious : Don’t let yourself fall prey to spa jargon and jargon. Ask about the products used, whether they are oil blends, or the ingredients used in your body scrub, facial and how they will help you. Ask about the techniques, if any equipment is used and how they will solve your problem.
- Know your available time : It’s true that you need to visit The Spa most when you don’t have time. As it happens when you are doing a high stress mountaineering trek and a spa break is most requested! But please don’t ruin it by trying to increase the amount and feeling pressed for time later. Choose a therapy session that fits your routine so you can get back to facing real-world challenges instead of jumping off the desk and stressing about how you can make it to your next appointment on time. can go.
- Balance your choice with your lifestyle : If massage is your answer, choose one that matches your lifestyle. If you stand for long periods of time, go for a massage or a technique like Swedish that can focus better on the legs, if you’re recovering from an illness, ask for a lymphatic drainage massage, if you’re a gym lover. If so, opt for deep tissue to relieve tension. From overworked muscles, if you have a sedentary lifestyle choice then Thai massage or Balinese with stretching techniques will suit you. Opt for something relaxing like aromatherapy when you’re feeling travel-weary or jet-lagged.
- If you can hear self-esteem issues or signs of aging bothering you, opt for skin-enhancing treatments : It is a misconception that massage alone relieves stress. I have known and met many people who actually feel good about looking good, energetic and young. And that’s fine if it serves them, right? Maybe at some point in your life, at some point, you feel or have felt the same way – you need to look good to feel good! If a look in the mirror is bothering you, it’s time to indulge in some beauty, rejuvenation experience. And that too when done by capable hands, your stress will melt away.
In the beauty section, you can find a wide array of facials, body scrubs, body wraps to nourish, firm and tone the skin. Choose options based on your skin type, if you’re not sure, ask a spa assistant to assess your skin. Share your skin concerns whether it’s dehydration, discoloration, lack of radiance or ageing, acne, dark spots, lack of elasticity and then book a session that supports your skin’s recovery. Remember that skin treatments take a few sessions to show results, and if something looks too promising, it will be in short supply and may be more harmful.